Portfolio

Measured results, not promises

Four businesses, four situations, one principle: tie the Google Ads budget to revenue.

Client testimonials were originally given in French and are translated here.

Manga Story

E-commerce · manga, cards and figurines

Challenge

Google Ads account, Merchant Center and conversion tracking to restructure, and audiences to identify in order to allocate the budget better. Took over on December 1, 2025.

Solutions

Marketing strategy, restructuring of the account and the Merchant Center
Performance Max by product category (cards, figurines), dynamic remarketing, Search on brand and competitors, Demand Gen tests
Event and purchase tracking, exclusion lists, geographic targeting

Results (December 1, 2025 – March 31, 2026)

715%

ROAS, versus 282% before I took over

+454%

conversion value

+277%

purchase conversions

−42%

cost per conversion

“I worked with Louis on Manga Story's Google Ads campaigns. He really invested himself in the account and was there whenever we needed him. Exchanges were simple, replies were quick, and we were moving in the same direction.”
“He took over the strategy and the structure of the campaigns with great care, and the results followed. I appreciated his involvement as much as the way we worked together.”
— Owner, Manga Story

MyCover Hero

Creative AI

Challenge

Launch of an AI that generates YouTube thumbnails. The client had launched campaigns on their own on July 21, 2025: low visibility and €188 per sign-up.

Solutions

Took over the account on August 3, 2025 and rebalanced the budget from Demand Gen to Search and Performance Max
Landing page optimisation
Precise sign-up tracking

Results (August 4 – 31, 2025)

700+

sign-ups in 4 weeks

€1.87

per sign-up, versus €188 before I took over

÷100

on the cost per sign-up

€0.96

per sign-up over the last 14 days

“Thanks to his support, we generated more than 600 sign-ups in under two weeks. Clear, responsive and results-driven.”
— Owner, MyCover Hero

Park And Valet

Airport parking and valet

Challenge

Existing Google Ads campaigns were unprofitable and considered useless by management. Took over on June 10, 2025.

Solutions

Full restructuring of the account around three campaigns (Performance Max, Demand Gen, Search)
New bidding strategies
Refined geographic targeting

Results (June 10 – July 31, 2025)

×2

revenue, according to the owner

1.5 months

to get there

×5

traffic generated, on a stabilised budget

€0.15

per interaction, versus €0.49 at the start

“We thought Google Ads was a waste of money… until Louis restructured our campaigns. In a month and a half, our revenue doubled.”
— Owner, Park And Valet

TaxiMoove

Ride-hailing transport (VTC)

Challenge

Existing campaigns were unproductive and there was no tracking: it was impossible to measure the return on advertising investment. Took over on July 3, 2025.

Solutions

Conversion tags set up (calls, forms, contacts)
Restructuring around a single Performance Max campaign
Budget optimisation and bidding driven by conversions

Results (July, then August 2025)

×2

contacts in one month (+108%)

−39%

cost per contact

€2.36

per contact, versus €3.86 the previous month

+88%

clicks, with cost per click down 32%

“Louis restructured our Google Ads account with a suitable budget. Thanks to the conversion tags, we now have a clear view of our results.”
— Co-founder, TaxiMoove

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